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Affiliate programs are one of the best ways to make money online now with the advent and ever increasing list of internet businesses. Affiliate programs can vary depending on a lot of factors. One of the most common methods of making an income online through an affiliate marketing program is to use the CPA (cost per action) or pay per click programs. These are a nominal way of making money with an affiliate program. Now it might be good to understand the difference between CPA (cost per action) and CPC (cost per click). CPC is where an affiliate makes money for every visitor that clicks on a particular link or advertisement. CPA on the other hand is the process of how an affiliate makes money when the visitor follows up his click with a sale or a registration or some sort of action and not just a click. Any action by the visitor on the website that is advertised on your website can generate money for you through his action.While affiliate marketing is picking up pace at a rapid rate there are new methods and strategies coming up. For any method or program there is one person that has to take a chance and see how it works out. In the case of a CPA program it is the publisher who will take the risk as his commission depends on the website and the creativity of the affiliate unit. Paying incentives is a good way of ensuring that the person gives the publisher or the affiliate a conversion in terms of sale or a registration. The program generally has a form or some kind of offer that will make the visitor fill out a form or register and thus ensuring an action from them. If the visitor performs this action the affiliate gets his commission. Like with any other affiliate marketing program this too is a lucrative and easy way of making money especially if you keep all the tips in mind. If done in the right way this may be your cash cow. Pay per click programs, CPA program, advertised on your website