Affiliate marketing is all about making easy money on the internet. What most people do not realize is that there is a time lag before the cash can flow in when you set out on an affiliate marketing program. A novice affiliate marketing person will start to work on his website, spend money on advertisements and creating all the various scenarios for a good start off on his affiliate marketing program, all this with the view that they will start generating cash flow from the word go. This would mean that they are not aware of the time lag between setting up their shop and getting their first income and what kind of cash will flow out during that lag period.Crunching numbers is mandatory in this field as in any other field. Most startups assume that a two week pay period literally means a two week pay period what they do not take into account is the fact that there is a time lag between the time your work gets clocked and the actual time when you receive your pay check by mail. Taking note of this time can let you calculate the amount that is actually coming in and the costs you incur from the time it is earned to the time it is actually in your hand or your account.Keeping a tab on the costs incurred during this period and working out a method to organize and balance your pay and your expenditure can be critical. This will not only determine how long you will be in the market for this program but also how fast you can grow and how long you can keep up that pace. All this is dependent on the cash flow in and out of your account for the affiliate marketing program. Affiliate marketing person, affiliate marketing program